Christian Business Owners Are Using The “Alignment Diagnosis” To Find Out Where Their Plateau Is Really Coming From
In 45 minutes, Dr. Bill English diagnoses exactly where you are misaligned and hands you a written plan for more free time, higher profits, a stronger marriage, and a walk with God that actually steers your week. Normally $999 a session. Free this month for qualifying applicants.
State of Minnesota
5 grown across five industries
distribution & more
Else Combines
· Christian Faith
An Urgent Message For Owners Who Built Something Real And Still Feel Like Something Is Off
Dear Christian Business Owners,
I want to tell you something most people in your life either cannot see, or are too afraid to say to your face. Whatever is unresolved in you does not stay contained to you. It gets imprinted onto your company.
I have watched this play out across my desk for over twenty years. Your blind spots become your company’s blind spots. The way you handle conflict becomes the way your leadership team handles conflict, whether you have ever said a word about it out loud. Your relationship with rest becomes your company’s relationship with burnout. I call this the Imprinting Principle. Once you see it, you cannot unsee it in your own business.
This is why you can hire the best consultants in the country, install every system in every book, and still feel like you are hitting the same ceiling. If you are running a company somewhere between five and fifty million dollars, you have already proven you can build something real. And if you are a person of faith, not a Sunday only Christian, but someone whose faith is woven into how you think about your work and your responsibility to the people depending on you, this was written for you specifically.
My name is Dr. Bill English.
Theological Foundation
Master of Divinity and a PhD. My dissertation was a Christian theology of business ownership, a direct study of what the Bible says about being a business owner.
30+ Years In Business
Led five companies across five industries — two I built from the ground up, three I came into at different stages and grew. Healthcare, a firearms range, warehousing and distribution, a business-to-business training company, and a counseling center. Ranging from $75,000 a year with two employees to $25 million a year with 550 employees.
Clinical Background
A Minnesota licensed psychologist with close to 15,000 hours of clinical counseling experience.
I built my career sitting in the exact chair you are sitting in right now, including the parts nobody else saw. As a psychologist, I knew I needed to actually understand what was happening to me and to the people I was leading. It was not an academic decision. It was personal.
Each one of them sees a third of you. None of them sees the whole picture.
I built this work because the whole picture is the only place this actually gets solved. What I want to offer you is a real diagnosis, not a sales pitch. Keep reading and I will walk you through exactly what that looks like.
This Is For A Specific Kind Of Owner
If both of those things are true, this page was written for you. Not for someone like you. For you. Everything below was built around the specific weight you are carrying, not a general theory of leadership.
Almost Without Exception
Five things are suffering simultaneously right now — your free time, your profits, your marriage, your walk with God, and your sense of who you actually are. They are all connected. Fix your persona and you start moving all five at once.
The longer you wait, the deeper the pattern roots. And the pattern, once rooted deeply enough, cannot not fix itself.
Three Reasons This Is Worth Addressing Now, Not Later
The Pattern Gets Harder To Break The Longer It Runs
The Imprinting Principle does not pause while you wait. Every year the same patterns run unchecked, they root deeper into your company culture, your leadership team, and your family. What takes three months to shift today can take three years to shift later.
It Is Finally Acceptable To Say The Quiet Part Out Loud
More than half of CEOs report real mental health struggles. The owners I work with are finally willing to say what they could not say before. That their success feels hollow. That they are lonely and isolated at the top. That success is not what they thought it would be. They want more from their life than what the business has given them so far.
A Crowded Market, A Rare Authority
Over a hundred thousand business coaches sell the same accountability and frameworks. Almost none are licensed to work on what is actually underneath the plateau. Tactics will not fix a person problem. Only the right kind of work can do that.
The Imprinting Principle
Here is the single belief everything else on this page rests on. Whatever is unresolved in you does not stay contained to you. It gets imprinted onto your company.
This is why a new CRM does not fix it. A new key employee does not fix it. A better org chart does not fix it. The ceiling was never the org chart. It was you.
Once you see this principle you cannot unsee it in your own business. That is what the Alignment Diagnosis Call is built to answer.
How The Three Lenses Connect
Diagnose
We locate exactly where the misalignment lives across your business, your marriage and your faith. A structured map, built from one conversation, not three separate ones.
Realign
We work the actual source, not the symptom. A delegation problem traces back to a trust problem. A trust problem traces back to something deeper, almost always both psychological and spiritual.
Sustain
The goal is not a temporary fix. It is a business, a marriage and a walk with God that hold their shape without you white knuckling it every day.
You Have Probably Already Tried To Fix This
A business coach sees the operations. A therapist sees the psychology. A pastor sees the soul. Each one of them sees a third of you. None of them sees the whole picture.
Three lenses. One overlap. That single point in the middle is the only place this actually gets solved.
| What You Actually Need | Business Coach | Therapist | Pastor | OnPath |
|---|---|---|---|---|
| Sees the operational problem | — | — | ||
| Sees the psychological pattern underneath it | — | — | ||
| Sees the spiritual dimension | — | — | ||
| Has personally run a company | Sometimes | — | — | |
| Licensed clinical training | — | — | ||
| One integrated conversation, not three | — | — | — |
- ✓ Sees the operational problem
- — Sees the psychological pattern underneath it
- — Sees the spiritual dimension
- — Has personally run a company (sometimes)
- — Licensed clinical training
- — One integrated conversation, not three
- — Sees the operational problem
- ✓ Sees the psychological pattern underneath it
- — Sees the spiritual dimension
- — Has personally run a company
- ✓ Licensed clinical training
- — One integrated conversation, not three
- — Sees the operational problem
- — Sees the psychological pattern underneath it
- ✓ Sees the spiritual dimension
- — Has personally run a company
- — Licensed clinical training
- — One integrated conversation, not three
- ✓ Sees the operational problem
- ✓ Sees the psychological pattern underneath it
- ✓ Sees the spiritual dimension
- ✓ Has personally run a company — five times
- ✓ Licensed clinical training (~15,000 hours)
- ✓ One integrated conversation, not three
One Conversation, Seen Through Three Lenses At Once
When a client tells me their real problem is that their VP of Sales is not performing, I do not start with a performance plan. I ask what it is actually costing them personally to have that hard conversation. Almost every time, the real answer surprises them.
It is not three separate conversations stacked on top of each other. It is one conversation, examined through three lenses, by someone qualified to actually hold all three at the same time. That is the entire difference this work is built on.
I Am Not Telling You This From A Textbook
I have built and run five companies myself, across healthcare, firearms retail, warehousing and distribution, corporate training, and behavioral health. I have made payroll when it was not guaranteed I could. I have sat in the exact chair you are sitting in right now, including the parts nobody else saw.
My Master of Divinity and my doctoral dissertation, a full Christian theology of business ownership, were both built around one question: what does scripture actually say about the work of being a business owner.
I do not know of another licensed psychologist in this country who has also operated five companies across five industries and holds a doctorate in the theology of business ownership. If you have been looking for someone who can actually see the whole picture instead of a third of it, perhaps you have been looking for me.
A Credential Stack That Does Not Exist Elsewhere
Six separate qualifications, none of them borrowed, all of them stacked in one person.
Licensed psychologist. Five time business owner. Trained as a pastor. This exact combination does not exist anywhere else in this market.
Four Things Move At Once When You Get This Right
You did not build this business to lose your marriage, your health, or your peace with God along the way. Here is what shifts when the business finally works with you, instead of consuming you.
More Profit — Without You Being The Bottleneck
Right now, growth runs through you — every decision, every fire, every “just check with me first.” When the business is built on systems and a team that can actually own outcomes, revenue keeps climbing even on the weeks you are not in the building. That is not just a bigger number. That is proof the company can carry itself.
More Free Time — Actually Off The Clock
No more answering calls from the job site, the warehouse floor, or the church parking lot. When the business does not need you to survive the day, your calendar starts belonging to you again — dinner at the table, a Saturday with no phone in your hand, a vacation where you are actually present.
A Stronger Marriage
Every late night at the office and every unspoken worry about the business followed you home — your spouse felt it even when you never said a word. When the weight lifts, so does the distance. You stop just co-existing and start reconnecting, because there is finally room to.
A Deeper Walk With God
Running on fear, control, and exhaustion leaves little room for anything else, including your faith. When you are no longer white-knuckling every decision, there is space again for prayer, for Sabbath, for trusting God with the business instead of carrying it alone. Stewardship starts to feel like worship again, not survival.
“This is not theory. Here is what it looked like for owners who sat exactly where you are sitting now.”
Hear Directly From People Bill Has Worked With
Real testimonials and social proof, straight from his LinkedIn, shared here with permission.
Bill's Alignment method is an excellent way for men and women who want to run a business to Godly standards. His walk and his talk — as a husband, father, business owner, and friend — line up the same in every room he's in.
Bill is an extraordinary executive coach and mentor. His insight into business strategy and leadership is unparalleled, and his genuine care for people sets him apart.
I didn't expect the coaching to impact my personal life the way it did. Bill helped me find a balance I didn't know I was missing, and become a better dad, husband, and leader.
Bill is without question one of the best men I've had the pleasure of working with. He continually strives to improve himself as a leader, and works to grow people across every area of their lives.
Bill is a leader and one of the most talented communicators I've worked with. His straightforward style leaves little room for misinterpretation. A principled, ethical business leader.
You won't meet a more honest person than Bill English. He defines the term integrity — first class all the way, from his people skills to his depth of knowledge.
It's rare to come across someone as well-rounded as Bill. He has a real gift for working through conflict, and having built and grown a business of his own makes him a credible advisor for any owner.
Bill has a tremendous ability to help people navigate their interpersonal issues so they can focus their energy on improving the business. High integrity, trustworthy, and patient.
Bill built a solid reputation as a top partner and expert in his field, and takes an active interest in building the community around him. A great guy to work with.
Bill has been a mentor to me, both personally and in business. He gives genuine advice, remains completely candid, and never sugarcoats the important points — accomplished, yet always down to earth.
Bill is an extremely hard-working individual, dedicated to both family and business. A passionate, caring leader with a good heart and a sound business mind.
Bill communicates at exactly the right level for his audience. He gives of himself freely, has a great sense of humor, and is thoroughly committed to his work.
Bill is one of the most knowledgeable and treasured experts I know, with a rare gift for making complex information easy to understand and put to use.
Bill is an innovative, energetic leader with a proven ability to lead a company and a diverse staff with resiliency, professionalism, and results.
Bill is a thoughtful, talented teacher and one of the best I've ever had. Easy to work with, enjoyable to be around, and a genuine mentor.
Bill is the consummate professional in everything he does — phenomenal knowledge, extremely humble, and by far one of the best in his field.
I had the privilege of serving alongside Bill as a founding member of the Heritage Christian Academy Foundation. It was Bill's vision and heart for Christian education that laid the groundwork for its long-term success.
Bill is one of the most influential, ethical leaders I've worked with — a visionary who understands both his industry and his people deeply. I'd highly recommend him as a business partner.
Bill is an expert in his field who communicates complex material in a way people can actually learn and put into practice. I highly recommend him.
There are really only two things that matter for someone who runs a company: integrity and competence. Bill is the epitome of both.
Bill is as sincere as they come — trustworthy, honest, and exactly what he says he is. What comes out of him is from his heart.
Bill is one of the most knowledgeable people I know. Thorough, insightful, and clear when explaining complex topics.
The guy is just plain amazing — easy to get along with, with knowledge that runs extremely deep. He knows what needs to get done and isn't afraid to make the tradeoffs to do it.
Bill is reliable, honest, and absolutely brilliant. I've never had to question his motives or his integrity — he always does exactly what he says he will, plus more.
Here Is Exactly What You Get On Your Call
This is not a sales call. It is built to function as a real diagnostic session, the same way you would expect from a doctor, not a salesperson.
A Full Three Lens Misalignment Map
We walk through where you are actually stuck across your business, your relationships, and your faith, and how those three are connected for you specifically.
Your Personal Imprinting Diagnosis
I show you, in plain language, exactly which of your patterns are currently being imprinted onto your company, and what that is costing you.
A Written Next Step Plan
You leave with a real, specific plan, built around your situation, your industry, and where you actually are right now.
A Direct Answer On Fit
I tell you plainly if coaching together is the right next move for you, or if it is not.
Forty Five Minutes, One On One, With Me
Not an associate. Not a script. Me directly, for the entire call.
By the end of the call you will know exactly where your misalignment is and what I would do, if I were you, to find alignment between your business, marriage, family, and faith. Whether you ever work with me beyond that call is entirely up to you.
Get Your Alignment Diagnosis In 3 Simple Steps
Apply For Your Call
Answer a few short questions about your business and where you feel stuck. Takes less than two minutes.
Get Matched To A Time
Once reviewed, you will be sent a link to pick a time directly on Bill’s calendar. No back and forth.
Get Your Diagnosis
Forty five minutes, one on one, with Bill personally. Leave with your map and your plan.
I Would Rather Tell You Now Than Waste Your Time Later
This Is Not For
- Someone looking for tactics, a new system, or a quick revenue fix.
- Someone who is not willing to look at themselves as the source of the problem.
This Is Built For
- The owner who wants more free time, higher profits, a stronger marriage, and a walk with God that actually steers your week.
- The owner who already suspects the real problem is closer to home than the org chart. If that is you, you are exactly who this was built for.
A Better Business. A Stronger Marriage. A Closer Walk With God.
A Better Business
Your business stops depending entirely on you being in the room. Decisions get made without you being the bottleneck. More time. Better margins. A company that serves your life instead of consuming it.
A Stronger Marriage
You become the person your spouse and kids actually experience as present, not just physically home. The conversations that stopped happening start again. They notice before you say a word.
Closer To God
Your faith stops being a Sunday-only checkbox and starts steering the rest of your week. Not more religion. Just a walk with God that is finally connected to the way you lead on Monday morning.
“A better you. A better business. This is what the work is actually for.”
Let’s Address The Hesitation
Why You Should Not Sit On This Too Long
“I only take on a small number of new clients each month, not as a sales tactic, simply because of how this work actually has to be done if it is going to be done right.”
Every Engagement, Personally Delivered
I personally deliver every single engagement myself. There is no associate coach I can hand off this work to.
A Hard Ceiling On New Clients
Which means there is a hard ceiling on how many new clients I can take on in a given month.
A Few Questions Owners Ask Before They Apply
Apply For Your Free Alignment Diagnosis Call
Forty five minutes, just you and Bill. You will walk away knowing exactly where you are misaligned, and what to do about it, across your business, your marriage, and your faith. A better you. A better business. It starts with one honest conversation.